Well I'm really getting into the animation thing now and using GoAnimate.com to create some fun little ad's for Jacqueline At Home but it's also useful to just see what you can come up with!
That got me thinking about advertising for your website in general.
Everybody wants to get their name and product out there and get a step up on the competition (unless your not that way inclined in which case you may want to check out the rest of my posts on other subjects!).
Sitting and waiting for people to come to you is a sure fire way to go down the tube pretty quickly, so advertising is one of the ways that you can be proactive and push your brand forward.
So how do you go about advertising on a budget, or even better, for free? Well with just a little money you can buy a months worth of advertising on a reputable site which would with a little luck serve you well to get some decent traffic interested in your product.
But the one thing I love about doing things on a shoestring budget is that to get things done for free you've got to be creative!
Sure you can advertise a nice looking banner or slogan on a few sites and sit back and wait, but being creative can lead to alot more open doors to traffic that wouldn't normally be looking at what you have to offer.
As I said at the start I've started looking at animation. With a couple of spare hours and a laptop you can create funny and informative movies that can go onto YouTube and be seen by millions of people.
But don't forget that the best adverts are the ones that stay in your head for days after you saw it. To achieve that you need to give people something they don't see as standard advertising.
Think of the last advert that really stuck in your head. Chances are that it would have been funny, had a catchy tune, or had a celebrity doing something you never thought you'd see them doing.
Taking into account that it's likely most of us don't know any celebrities and we're not in the running to win an MTV award anytime soon, I'd say funny is the best place to start.
The best example I can think of is the drumming gorilla on the Cabury advert. I laughed hard at that for ages and still like to watch it on YouTube now and again!
It had nothing to do with the actual product but it still makes me think of Cadbury now, and it hasn't been on the TV for a few years now.
So having some advertising that really stick is an absolute must for your business and will get you a name as somebody that really knows how to get into the head of their customer.
So why not have a go at something different and see what you come up with. You might produce the next great viral video, or the funniest short film in the last 10 years!
Jacquib's Animation by Jacquib on GoAnimate
Cartoon Maker - Powered by GoAnimate.
Thanks for reading
Jacqui
www.jacquib.biz
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